Drake’s Personal Influence on OVO Fashion
OVO’s fashion direction is heavily influenced by Drake’s personal style. Every collection reflects his love for cozy, oversized hoodies, classic varsity jackets, and sleek streetwear. Fashion trends are set by OVO merch, which incorporates elements from his music, Toronto roots, and global influence. Drake’s OVO brand has partnered with Jordan Brand, Canada Goose, and even the NBA, combining luxury and sportswear.
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