Swadesh is an online Indian shopping platform that showcases handmade products made by more than twelve thousand skilled artisans across the country. The platform promotes more than five hundred traditional crafts and preserves India's rich art and craft heritage, providing beautiful and useful products that suit today's needs. Handwoven saris, dupattas, pants and churidars are available here, which are made using traditional techniques like Paithani weaving and Banjara embroidery. A special collection of jewelry is also available that reflects traditional Indian beauty. Apart from this, home linen and decorative items inspired by regional handicrafts, furniture and art objects are also created by merging traditional art and modern design. Swadesh also offers wellness products made with natural materials and age-old Indian recipes. The platform promotes living traditions like Pashmina shawls made in Kashmir and pottery made from the clay of Puducherry. Swadesh works directly with the artisans, pays them fair wages and helps improve their lives. Along with this, it works to keep the cultural heritage of India alive and preserved.