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The Awareness Store is committed to taking something simple, everyday clothing, and turning it into a vehicle for advocacy and awareness. Under the umbrella of the brand are shirts, hoodies, and bracelets, all designed by their in-house creative team, that focus on driving the conversation on topics such as: childhood cancer, colon awareness, organ donation, etc. With quality prints, affordable prices and shipping anywhere in the world, the vision was to create a brand that inspires wearers through the clothing they choose, and that will create a conversation with other readers.